HOME | DIALOGUE, INC.

WELCOME!

We are DIALOGUE, INC.

We believe in…

People, not respondents

Conversations, not questions

Stories, not responses

Inspiration, not reporting

Forward-thinking, not rear-view mirror thinking

Design, not bullet points

An unconventional approach, not the expected

Being brave, not scared

Simplicity, not complexity

Custom-built, not one-size-fits-all

Fun engagement, not formalities

We are #peoplepowered

ABOUT US

We are sharp, agile strategists/researchers with an unconventional approach to addressing research and strategy challenges.

We are fascinated by people, their behavior and believe everyone has a unique story to tell.

We are obsessed with examining the tension between what people say and what people do,

in order to ultimately affect behavior change.

We utilize proprietary behavioral science techniques to uncover System 1 (gut based, fast) and System 2 (slow, deliberate) thinking. Additionally, we layer on cultural and community dynamics to provide dimension to insights.

We specialize in inspiring and maximizing creative ideas, fueled by innovative qualitative techniques.

We’ve been around since 2004 and have been lucky enough to partner with some of the world's most influential brands.

EXPERIENCE

Image by Paweł Czerwiński

GOOGLE

Image by Charlie Deets

TARGET

Image by joshua yu

TOYOTA

Image by Samuel Foster

MERCEDES

Image by Pawel Kadysz

EA GAMES

Fresh Artichoke Pizza

DOMINO'S

Cigarette Closeup

TRUTH CAMPAIGN

Image by JOSHUA COLEMAN

SKITTLES

904

ONLINE FOCUS GROUPS

2,396

ETHNOGRAPHIES

855

DIGITAL JOURNALS

7,061

IN PERSON FOCUS GROUPS

37

MARKETS

2008

YEAR OF FIRST DIGITAL COMMUNITY

1

INFINITE

NGLCC CERTIFICATE

M&MS

CATEGORIES

AUTOMOTIVE

FINANCIAL SERVICES

CPG

TECH

SPIRITS

QSR

ENTERTAINMENT

TRAVEL

LUXURY

INSURANCE

CAUSE-RELATED

GAMING

AND MORE

WE SPECIALIZE IN DEEP DIALOGUE

CLICK ON IMAGES BELOW TO SEE A SAMPLING OF QUOTES FROM OUR WORK

“I’m totally scared. I’m so scared. And it’s good to do things that scare you. It makes you feel alive, and it makes you feel empowered. See, I think feeling empowered and giving yourself things that empower you is really important. Otherwise you walk around and life is what happens to you.”

“My father died when I was young so I had kind of a rude awakening to know what’s important in life, so that kind of – that sobering thing made everything – it put things into perspective early on but as I got older I more and more put on the blinders and just looked at what a fabulous life one can live without looking at what other people are doing.”

“Without my dog, there would be a huge void. Dogs are life, the energy in the house”

“I don’t wanna have any regrets. I don’t wanna look back and say well, I shoulda, coulda, woulda. I shouldn’t have been so concerned about what other people think about me, you know? I just wanna enjoy my life and I wanna do and go and meet as many people as I can and go to, you know, different places and love who I love and just – just be me and just be comfortable in my own skin and enjoy my life and enjoy my friends and enjoy my family. That’s really for me what it’s all about.”

“I make art and I work with other artists and a lot of our art deals with police brutality. We just did an experimental film all about police brutality. I just think that a lot of people do not take it seriously enough.”

“I'm extremely silly.”

“I have a PhD, but I hide it well.”

“I work for the federal government. At the moment I perpetrate trade sanctions against four African nations. I like serving my country, being among smart people and travelling the world. Least favorite is getting blown up and/or shot at.”

“I think because we were put on this earth to not only help each other – as well as help ourselves, and I think – as I’ve gotten older, it’s more important for me to give a legacy back, and as I’ve gotten older too, I don't care about what other people think about me anymore. And I don't care fitting in as I used to when I was younger.”

"When, he was born with cystic fibrosis, so he had lung transplant half way through our marriage. We were married 25 years, and so I pretty much knew I would be the surviving one, I mean unless I died of a weird disease or a car accident, he was probably going to be the one that went first. And 25 years is pretty good time for us to be able to have together really, but we did spend some time talking about, you know, what would happen, and he was really good about making sure I was cared for."

“I try not to get too bogged down with the physical. All the wants. And I have so many. And this is something that I really have to struggle with, because it’s really easy for me to be like, well, I want a bigger house and I want this and I want X and Y and Z. But when you really scrape away the superficial, and think about what really is important – like if it all ended tonight or tomorrow, what’s really important?”

“I have an ancestor that I can really relate to. He was the only Mayflower member that fell overboard and survived. I like to think that like me he was a klutz but also a survivor.”

WHAT WE DO

Deep engagement focus groups/triads/dyads/one-on-ones

Involving shop-alongs

In-depth ethnographies

Future-forward ideations

Dynamic online focus groups

Rapid strategy/

product development projects

Developing People-Centric digital communities

Tastemaker worksessions

Revealing digital diaries

Usability studies

Product development explorations

Investigative internal

interviews

Highly integrated qualitative/quantitative projects

Please note: we typically only take new clients from a referral.

Please email us directly for our mailing address.

Main line: 323.465.5060

Text: 310.500.6631

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CONTACT

WE ARE A PROUD CERTIFIED MEMBER OF THE NGLCC

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